So i just received my Macbook Pro 2017 today. Everything is still in the box. I went to check the serial on the website, and it doesnt say the "Please activate 'product' " Is it suppose to say "Please activate your macbook"? Cause i know the iphones say "Please activate your iphone" Everything is checked and says Valid Purchase Date A validated purchase date lets Apple quickly find your product and provide the help you need. Telephone Technical Support: Active Repairs and Service Coverage: Active